In the age of consumerism and easy gratification that often leaves our souls and wallets both feeling empty, we want to help millions of Indians rediscover the undeniable, cumulative advantages of saving every single day. We want to reintroduce this generation to the concept of piggy banks by helping them save in digital gold and staying bank agnostic so that no matter who a user banks with, they can always save using Jar.
Unfortunately, handling money or saving it was never taught in schools, and there are no defined rules or models for young Indians to follow. There are many reasons why the youth of today don’t save very much, but the top one is a lack of understanding of how it really works. We at Jar want to ensure that saving on our app is an intuitive and easy experience for all our users.
By helping our customers save a little bit every day we want to normalize saving as being part of their lifestyle until it becomes like financial muscle memory. Jar just asks the user for a one-time authorization, post which the most challenging part of habit formation is automated by the app.
Jar wants to make the whole journey of daily savings as frictionless and seamless as possible. This way our customers can save daily while focusing on other aspects of their busy lives.
We want to make positive changes in our users’ lives. We want them to enjoy a jargon-free platform that encourages them to save without scaring them into it. At Jar, we don’t believe in using doomsday what-ifs as an incentive to save. We want our users to save because they’ll be doing their future self a great solid!
We don’t believe in making deep cuts in our users’ pockets. We only round their spends off to small amounts like 5 or 10. This way our users never feel the pinch of saving every day but still enjoy all the benefits as their savings keep on increasing by the day.
We know that the only way to produce great things every day is to surround ourselves with exceptional people who love what they do. Hence, we're a growing family of like-minded, talented and hardworking folks with a mission to empower millions of Indians.
co-founder
co-founder
We were mentioned by some of the leading media companies
